YAMM is LOVE
Our slogan, “YAMM is love,” speaks to the idea that comfort, style, and emotion can exist together. YAMM is not just a brand — it is a personal story.
Inspired by my philosophy and lifestyle, the name YAMM originates from my identity and represents the abbreviation “Ja, Marija Marković” (I, Marija Marković).
I have always believed that fashion should not restrain, but liberate. Guided by that vision, by love for simplicity, comfort, and expression through fabric, YAMM was born. It was not just a moment, but a natural continuation of everything I am. YAMM carries the rhythm of my life, a view of the world that unites comfort, style, and honesty. It is an invitation to be yourself without compromise, and for each of you to find comfort in your own authenticity.
Every color and every detail is designed to convey simplicity, comfort, and uniqueness, with the presence of luxury and glamour. I believe a brand should not dictate the pace, but follow your rhythm, your style, your comfort.
Each piece has its own story
just like you
Materials that embrace you and perfectly follow your every move, cuts that breathe with you. A combination of tones and designs that emphasize your uniqueness. Subtle details that express sophistication.
Our visual identity relies on warm, natural colors…
Beige and nude symbolize neutrality and calm.
Brown brings a sense of warmth and stability.
Orange — energy and vitality.
White — purity and lightness.
Our clothing provides a sense of lightness and confidence, allowing you to connect with yourself and your life’s rhythm, while enjoying luxurious details that bring glamour into your everyday life.
YAMM is love for yourself.
Join us on this journey, because your rhythm is what makes YAMM unique.
